• Seven Strategies To Attract the Retiring Baby Boomer Generation

    Smart restaurateurs keep their eyes on demographic trends. Such trends, though they occur over long periods of time, can impact patterns of consumer demand.   Among the more important demographic changes occurring today, the imminent retirement 79 million Baby Boomers, who comprise one-fourth of the population, offers the greatest opportunity for restaurant owners. The Boomers are consumers, and their life styles and spending behavior have been the object of study by market...
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  • Web Design for Restaurants: Using Your Website to Enhance Your Business

    11/20/12  |  By: Doug
    Choosing the best web design for restaurants is not easy, and there are many different options to consider. You can use design software, hire a professional service or even take advantage of ready-made templates that many hosting providers offer as part of your subscription. Most family-owned and independent restaurants do not have the time or talent to create a professional looking website on their own, but spending a lot of money by hiring an expensive design team may not necessarily be...
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  • Restaurant Slogans that Bring in Business

    1/28/13  |  By: Doug
    Choosing the perfect slogan for your restaurant is no easy task. You need to capture the essence of your restaurant while at the same time crafting something appealing to the customer. What methods can you use and steps can you take to ensure that your restaurant’s slogan truly serves its purpose? Match the Slogan to the Restaurant You must consider the style of your restaurant is when picking out the slogan. A formal slogan for a casual style restaurant creates a mismatch in...
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  • Postcards vs. Letters: Which works better?

    6/28/13  |  By: Doug
    There's no question that direct mail is a powerful tool in driving business and increasing sales at your restaurant. In order to get the full benefit from your direct mail program, you have to choose the right vehicle for your message. One of the central questions of direct mail is what, exactly, to mail. Are letters necessary, or will postcards suffice? Here are the critical issues to consider: There's no question that from a cost perspective, when it comes to direct mail marketing,...
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  • Three Amazing Promotional Ideas for Restaurants

    3/14/14  |  By: Doug
    Running a restaurant is hugely competitive and, in fact, many restaurants fail due to the inability to attract enough loyal patrons to cover the high cost of operating. Consumers have many choices when dining out. You want them to share their positive experiences with friends and family, so you need to keep your restaurant top of mind. Promotional Ideas for Restaurants That Need to Attract Customers Few restaurants have a built in audience.   Great fare and stellar service...
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  • Developing High Impact Signage for Your Restaurant, Part II

    12/19/12  |  By: Doug
    The first post in the series discussed why effective restaurant signage is so important. In this second part, we’ll talk about how to develop an outstanding sign for your restaurant. You Need a Logo. It simply is not enough to choose a font for your restaurant name. Fonts are important, and you want to be consistent, but it’s hard to make a font memorable. Plus, while a font can be suggestive, it can’t communicate very specifically the type of restaurant you...
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  • Developing High Impact Signage for Your Restaurant, Part I

    12/18/12  |  By: Doug
    It's 6:30 in the morning and you’re already on schedule to be late for an appointment. You’re meeting a designer to help you develop high impact restaurant signage. You’re meeting up at her office in a part of town unfamiliar to you and all you want is a cup of coffee to get through the morning. As you are driving down the road, you’re skimming signs, looking for a place to grab that cup of Joe. You pass up a few places that look like they offer coffee, but...
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  • A Restaurant Marketing Strategy No One Has Tried

    4/12/13  |  By: Doug
    There is no limit to the number of tired old restaurant marketing strategies that have been tried literally thousands of times.   While many of them still work, coming up with a fresh idea could really be a game changer.   With that in mind, we set out to create an idea that is totally new.   Warning: by definition, this idea is untried.   It may work and it may not – the only way to know for sure would be to give it a shot.   Plus, it’s high...
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  • How Restaurants Can Market Using Email

    4/28/14  |  By: Doug
    Email marketing is a great way for restaurants to capture additional revenue. Emailing is one of the most effective tools a restaurant owner can use to obtain customers and ensure repeated business. It allows you to brand yourself specifically by focusing on the information and services you would like to market. Email marketing for restaurants can stimulate increased business during the hours or days you need it most. Here are some great tips to get you started. Obtaining Email...
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  • Increasing Restaurant Profits Through Email Marketing

    5/14/14  |  By: Doug
    Our last post gave an overview of email marketing for restaurants.   Today’s delves into the subject more thoroughly. Restaurant owners and managers in today's industry must be creative and savvy in order to maintain their current customer base and still draw in new clientele. Those who are not utilizing email marketing for their restaurants are forfeiting additional revenue and missing a tremendous opportunity with their diners. If you are not currently enjoying the...
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  • Five Unique Marketing Tips for Restaurants

    10/25/12  |  By: Doug
    Generating buzz for your restaurant is key to keeping regular customers coming back and enticing new customers to fill your seats. Here are five marketing tips for restaurants that might help. Tip #1: Make Every Day a Special Day We’ve all heard of “Family Discount Night” or “Half-Price Wine on Wednesdays,” but think of the reaction to “Mohawk Night,” “Crazy Hat Day” or “Dress Like a Celebrity Discounts”. The more...
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  • Online Marketing for Restaurants – Part I

    11/28/12  |  By: abraham
    Why You Must Market Your Restaurant Online Every modern businessperson knows the value of marketing on the internet. It is not only one of the cheapest and easiest ways to market a business or product, but it is also increasingly the best way to maximize visibility both locally and abroad. Having an online presence and a social media presence are no longer optional facets of running a business. Here’s why: Your Customers Will Be Looking for You Online Customers look to...
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